Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study
Electronic markets are expected to facilitate consumer information search and product comparison to the extent that consumers are able to accumulate nearly perfect information. The authors present an analysis of search patterns based on a laboratory experiment on product search processes. They ident...
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2009
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sg-smu-ink.sis_research-12382010-09-24T05:42:03Z Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study HU, Nan Yun, Wan Electronic markets are expected to facilitate consumer information search and product comparison to the extent that consumers are able to accumulate nearly perfect information. The authors present an analysis of search patterns based on a laboratory experiment on product search processes. They identified three types of search patterns in our experiment: sequential, agent search, and iterative search. 2009-01-01T08:00:00Z text https://ink.library.smu.edu.sg/sis_research/239 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences E-Commerce |
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Asia |
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Computer Sciences E-Commerce HU, Nan Yun, Wan Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study |
| description |
Electronic markets are expected to facilitate consumer information search and product comparison to the extent that consumers are able to accumulate nearly perfect information. The authors present an analysis of search patterns based on a laboratory experiment on product search processes. They identified three types of search patterns in our experiment: sequential, agent search, and iterative search. |
| format |
text |
| author |
HU, Nan Yun, Wan |
| author_facet |
HU, Nan Yun, Wan |
| author_sort |
HU, Nan |
| title |
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study |
| title_short |
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study |
| title_full |
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study |
| title_fullStr |
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study |
| title_full_unstemmed |
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study |
| title_sort |
comparison-shopping channel selection by small online vendors: an exploratory study |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2009 |
| url |
https://ink.library.smu.edu.sg/sis_research/239 |
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