An Entrepreneur's Dilemma: To SWOT or not to SWOT
This work presents an updated and revised model for evaluating companies using a 'snapshot' analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/277 http://dx.doi.org/10.1109/IEMC.2004.1407077 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This work presents an updated and revised model for evaluating companies using a 'snapshot' analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate analysis. |
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