Are Online Reviews Just Noise? The Truth, the Whole Truth, or Only the Partial Truth?

• المؤلفون الرئيسيون: HU, Nan, LIU, Ling, Sambamurthy, Vallabh, CHEN, Bin
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2009
• الموضوعات: Computer Sciences; E-Commerce; Numerical Analysis and Scientific Computing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/338
• المؤسسة: Singapore Management University

Given consumers are increasingly depending on information from non-traditional information channel, such as online reviews, to make purchase and valuation decision. It is crucial and timely to understand the quality aspect of information released through this new channel. Based on data collected fro...