Are Online Reviews Just Noise? The Truth, the Whole Truth, or Only the Partial Truth?
Given consumers are increasingly depending on information from non-traditional information channel, such as online reviews, to make purchase and valuation decision. It is crucial and timely to understand the quality aspect of information released through this new channel. Based on data collected fro...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/338 |
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| Institution: | Singapore Management University |
| Language: | English |