Evolution of a Bluetooth Test Application Product Line: A Case Study
In this paper, we study the decision making process involved in the five year lifecycle of a Bluetooth software product produced by a large, multi-national test and measurement firm. In this environment, customer change requests either have to be added as a standard feature in the product, or develo...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/647 https://ink.library.smu.edu.sg/context/sis_research/article/1646/viewcontent/Balan2010EvolutionBluetoothfse.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | In this paper, we study the decision making process involved in the five year lifecycle of a Bluetooth software product produced by a large, multi-national test and measurement firm. In this environment, customer change requests either have to be added as a standard feature in the product, or developed as a special customized version of the product. We first discuss the influential factors, such as evolving standards, market share, installed-base, and complexity, which collectively determined how the firm responded to product change requests. We then develop a predictive decision model to test the collective impact of these factors on determining whether to standardize or customize a customer’s change request. Finally, we develop and test a customization cost estimation model, for use by software product teams, which specifically accounts for factors unique to the customization stage of a product lifecycle. |
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