An Empirical Analysis of Mobile Voice Service and SMS: A Structural Model
In addition to the wireless telephony boom, a similar exponentially increasing trend in wireless data service—for example, short message service (SMS)—is visible as technology advances. We develop a structural model to examine user demand for voice service and SMS. Specifically, we measure the own-...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/785 https://ink.library.smu.edu.sg/context/sis_research/article/1784/viewcontent/Empirical_Analysis_of_Mobile_Voice_KIM.pdf |
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| Institution: | Singapore Management University |
| Language: | English |