A case for analytical customer relationship management

This paper describes how data analytics can be used to make various CRM functions like customer segmentation, communication targeting, retention, and loyalty much more effective. Also briefly describe the key technologies needed to implement analytical CRM, and are the organizational issues that mus...

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Main Authors:	SRIVASTAVA, Jaideep, WANG, Jau-Hwang, LIM, Ee Peng, HWANG, San-Yih
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2002
Subjects:	Databases and Information Systems Numerical Analysis and Scientific Computing
Online Access:	https://ink.library.smu.edu.sg/sis_research/970 https://ink.library.smu.edu.sg/context/sis_research/article/1969/viewcontent/Srivastava2002_Chapter_ACaseForAnalyticalCustomerRela.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.sis_research-1969
record_format	dspace
spelling	sg-smu-ink.sis_research-19692018-06-19T07:03:40Z A case for analytical customer relationship management SRIVASTAVA, Jaideep WANG, Jau-Hwang LIM, Ee Peng HWANG, San-Yih This paper describes how data analytics can be used to make various CRM functions like customer segmentation, communication targeting, retention, and loyalty much more effective. Also briefly describe the key technologies needed to implement analytical CRM, and are the organizational issues that must be carefully handled to make CRM a reality. 2002-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/970 info:doi/10.1007/3-540-47887-6_3 https://ink.library.smu.edu.sg/context/sis_research/article/1969/viewcontent/Srivastava2002_Chapter_ACaseForAnalyticalCustomerRela.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Databases and Information Systems Numerical Analysis and Scientific Computing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Databases and Information Systems Numerical Analysis and Scientific Computing
spellingShingle	Databases and Information Systems Numerical Analysis and Scientific Computing SRIVASTAVA, Jaideep WANG, Jau-Hwang LIM, Ee Peng HWANG, San-Yih A case for analytical customer relationship management
description	This paper describes how data analytics can be used to make various CRM functions like customer segmentation, communication targeting, retention, and loyalty much more effective. Also briefly describe the key technologies needed to implement analytical CRM, and are the organizational issues that must be carefully handled to make CRM a reality.
format	text
author	SRIVASTAVA, Jaideep WANG, Jau-Hwang LIM, Ee Peng HWANG, San-Yih
author_facet	SRIVASTAVA, Jaideep WANG, Jau-Hwang LIM, Ee Peng HWANG, San-Yih
author_sort	SRIVASTAVA, Jaideep
title	A case for analytical customer relationship management
title_short	A case for analytical customer relationship management
title_full	A case for analytical customer relationship management
title_fullStr	A case for analytical customer relationship management
title_full_unstemmed	A case for analytical customer relationship management
title_sort	case for analytical customer relationship management
publisher	Institutional Knowledge at Singapore Management University
publishDate	2002
url	https://ink.library.smu.edu.sg/sis_research/970 https://ink.library.smu.edu.sg/context/sis_research/article/1969/viewcontent/Srivastava2002_Chapter_ACaseForAnalyticalCustomerRela.pdf
_version_	1770570808670814208

A case for analytical customer relationship management

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