Customer heterogeneity and tariff biases in Cloud computing

Customer heterogeneity and tariff biases in Cloud computing

In the last two years, mainly practitioners published newspapers and technical reports - outlining the benefits and obstacles of Cloud Computing. Scientific research is limited to technical issues of Cloud Computing so far. Marketing and economic issues have been barely discussed in literature. Espe...

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Bibliographic Details
Main Authors: KOEHLER, Philip, MA, Dan, Anandasivam, Arun, Weinhardt, Christof
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Cloud Computing
customer preferences
tariff bias
conjoint analysis
Computer Sciences
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/1315
http://aisel.aisnet.org/icis2010_submissions/106/
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1315
http://aisel.aisnet.org/icis2010_submissions/106/

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