Homophily in the Digital World: A LiveJournal Case Study

• Main Authors: LAUW, Hady W., SHAFER, John C., AGRAWAL, Rakesh, NTOULAS, Alexandros
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Internet; friendship; homophily; interest; social network; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/1514; https://ink.library.smu.edu.sg/context/sis_research/article/2513/viewcontent/ic10.pdf
• Institution: Singapore Management University

Are two users more likely to be friends if they share common interests? Are two users more likely to share common interests if they're friends? The authors study the phenomenon of homophily in the digital world by answering these central questions. Unlike the physical world, the digital world d...