Leveraging Social Context for Searching Social Media

• Main Authors: SMITH, Marc, BARASH, Vladimir, GETOOR, Lise, LAUW, Hady W.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: social media; social search; social context; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/1554; https://ink.library.smu.edu.sg/context/sis_research/article/2553/viewcontent/ssm08.pdf
• Institution: Singapore Management University

The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participate, users must be able to find resources (both people and information) that they find valuable. Here, we argue that in order to do this effectively, we should make use of a user's "social context". A user's social context includes both their personal social context (their friends and the communities to which they belong) and their community social context (their role and identity in different communities).