On recommending hashtags in Twitter networks

• Main Authors: KYWE, Su Mon, HOANG, Tuan-Anh, LIM, Ee Peng, ZHU, Feida
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Twitter; Hashtag; Recommendation systems; Communication Technology and New Media; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/1697; https://ink.library.smu.edu.sg/context/sis_research/article/2696/viewcontent/SocInfo_12_43.pdf
• Institution: Singapore Management University

Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative filtering and the method recommends hashtags found in the previous month's data. Our method considers both user preferences and tweet content in selecting hashtags to be recommended. Our experiments show that our method yields better performance than recommendation based only on tweet content, even by considering the hashtags adopted by a small number (1 to 3)of users who share similar user preferences.