Information vs interaction: An alternative user ranking model for social networks

• Main Authors: XIE, Wei, HOANG, Ai Phuong, ZHU, Feida, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Twitter; User ranking; Retweet behavior; Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/1975; https://ink.library.smu.edu.sg/context/sis_research/article/2974/viewcontent/SOCINFO_13_60.pdf
• Institution: Singapore Management University

The recent years have seen an unprecedented boom of social network services, such as Twitter, which boasts over 200 million users. In such big social platforms, the influential users are ideal targets for viral marketing to potentially reach an audience of maximal size. Most proposed algorithms rely...