Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets

This research offers a theoretical model of brokered services and provides an analysis of their impact on the cloud computing market with risk preference-based stratification of client segments. The model structures the decision problem that clients face when they choose among spot, reserved and bro...

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Main Authors: SHANG, Richard D., HUANG, Jianhui, YANG, Yinping, KAUFFMAN, Robert J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/sis_research/2110
https://ink.library.smu.edu.sg/context/sis_research/article/3109/viewcontent/Analyzing_the_Impact_of_Brokered_Services_on_the_Cloud_Computing.pdf
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spelling sg-smu-ink.sis_research-31092014-04-03T07:44:49Z Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets SHANG, Richard D. HUANG, Jianhui YANG, Yinping KAUFFMAN, Robert J. This research offers a theoretical model of brokered services and provides an analysis of their impact on the cloud computing market with risk preference-based stratification of client segments. The model structures the decision problem that clients face when they choose among spot, reserved and brokered services. Although all the three types of services do not indemnify the cloud services client against other kinds of service outages, due to changes in market demand, service interruptions occur most frequently in the spot market, and are lower when brokered services are offered, and no risk of inter-ruption is involved in reserved services. Based on our analysis, we show that the profitability and sus-tainability of a cloud service broker depends on its usage of reserved resources and its capability to mitigate the risk of interruptions. We further enrich our explanation through the consideration of the distribution of clients’ risk preferences and the service vendor’s pricing decisions for reserved and spot services. 2013-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/2110 https://ink.library.smu.edu.sg/context/sis_research/article/3109/viewcontent/Analyzing_the_Impact_of_Brokered_Services_on_the_Cloud_Computing.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences Management Information Systems Theory and Algorithms
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Computer Sciences
Management Information Systems
Theory and Algorithms
spellingShingle Computer Sciences
Management Information Systems
Theory and Algorithms
SHANG, Richard D.
HUANG, Jianhui
YANG, Yinping
KAUFFMAN, Robert J.
Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets
description This research offers a theoretical model of brokered services and provides an analysis of their impact on the cloud computing market with risk preference-based stratification of client segments. The model structures the decision problem that clients face when they choose among spot, reserved and brokered services. Although all the three types of services do not indemnify the cloud services client against other kinds of service outages, due to changes in market demand, service interruptions occur most frequently in the spot market, and are lower when brokered services are offered, and no risk of inter-ruption is involved in reserved services. Based on our analysis, we show that the profitability and sus-tainability of a cloud service broker depends on its usage of reserved resources and its capability to mitigate the risk of interruptions. We further enrich our explanation through the consideration of the distribution of clients’ risk preferences and the service vendor’s pricing decisions for reserved and spot services.
format text
author SHANG, Richard D.
HUANG, Jianhui
YANG, Yinping
KAUFFMAN, Robert J.
author_facet SHANG, Richard D.
HUANG, Jianhui
YANG, Yinping
KAUFFMAN, Robert J.
author_sort SHANG, Richard D.
title Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets
title_short Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets
title_full Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets
title_fullStr Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets
title_full_unstemmed Analyzing the Impact of Cloud Services Brokers on Cloud Computing Markets
title_sort analyzing the impact of cloud services brokers on cloud computing markets
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/sis_research/2110
https://ink.library.smu.edu.sg/context/sis_research/article/3109/viewcontent/Analyzing_the_Impact_of_Brokered_Services_on_the_Cloud_Computing.pdf
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