Strategic Decision Support System using Heuristic Algorithm for Practical Outlet Zones Allocation to Dealers in a Beer Supply Distribution Network

• Main Author: CHEONG, Michelle Lee Fong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Supply network; heuristic algorithm; spreadsheets; strategic DSS; Artificial Intelligence and Robotics; Business; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/2117; https://ink.library.smu.edu.sg/context/sis_research/article/3116/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

We consider a two-echelon beer supply distribution network with the brewer replenishing the dealers and the dealers serving the outlet zones directly, for multiple product types. The allocation of the outlet zones to the dealers will determine the quantity of products the brewer replenishes each dea...