Price Points and Price Rigidity

Price Points and Price Rigidity

We study the link between price points and price rigidity using two data sets: weekly scanner data and Internet data. We find that ‘‘9’’ is the most frequent ending for the penny, dime, dollar, and ten-dollar digits; the most common price changes are those that keep the price endings at ‘‘9’’; 9-endi...

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Bibliographic Details
Main Authors: LEVY, Daniel, LEE, Dongwon, LEE, Haipeng (Allen), Kauffman, Robert J., Bergen, Mark
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Computer Sciences
Management Information Systems
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/2186
https://ink.library.smu.edu.sg/context/sis_research/article/3186/viewcontent/rest_a_00178.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2186
https://ink.library.smu.edu.sg/context/sis_research/article/3186/viewcontent/rest_a_00178.pdf

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