Measuring user influence, susceptibility and cynicalness in sentiment diffusion

• Main Authors: LEE, Roy Ka-Wei, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Twitter network; Sentiment diffusion; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/2453; https://ink.library.smu.edu.sg/context/sis_research/article/3452/viewcontent/LeeRLimEPISCSentimentDiffusion.pdf
• Institution: Singapore Management University

Diffusion in social networks is an important research topic lately due to massive amount of information shared on social media and Web. As information diffuses, users express sentiments which can affect the sentiments of others. In this paper, we analyze how users reinforce or modify sentiment of on...