Image Effects and Rational Inattention in Internet-Based Selling.

The frequency of occurrence of certain price points in Internet-based selling is investigated in order to determine what drives the observed regularities and variations. Theories based on consumer perceptions of price and quality images, and on rational inattention to price-endings are explored by s...

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Bibliographic Details
Main Authors: Lee, D. W., KAUFFMAN, Robert John, Bergen, M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/2752
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Institution: Singapore Management University
Language: English
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