Pricing Strategy for Cloud Computing: A Damaged Services Perspective.

How effective is a hybrid pricing strategy for a cloud computing services vendor that mixes fixed-price reserved services with spot-price on-demand services? This research offers a decision support model to create the appropriate strategy for IT services based on prior research on information goods,...

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Bibliographic Details
Main Authors: HUANG, Jianhui, KAUFFMAN, Robert John, Dan MA
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/2973
http://dx.doi.org/10.1016/j.dss.2014.11.001
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Institution: Singapore Management University
Language: English