Mining Business Competitiveness from User Visitation Data

• Main Authors: DOAN THANH NAM, CHUA, Freddy Chong Tat, Ee-peng LIM
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Computer Sciences; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/3109; https://ink.library.smu.edu.sg/context/sis_research/article/4109/viewcontent/C130___Mining_Business_Competitiveness_from_User_Visitation_Data__SBP2015_.pdf
• Institution: Singapore Management University

Ranking businesses by competitiveness is useful in many applications including business (e.g., restaurant) recommendation, and estimation of intrinsic value of businesses for mergers and acquisitions. Our literature reveals that previous methods of business ranking have ignored the competing relationship among businesses within their geographical areas. To account for competition, we propose the use of PageRank model and its variant to derive the Competitive Rankof businesses. We use the check-ins of users from Foursquare, a location-based social network, to model the winners of competitions among stores. The results of our experiments show that Competitive Rank works well when evaluated against ground truth business ranking.