Strategic Responses to Standardization: Embrace, Extend or Extinguish?

• المؤلفون الرئيسيون: WOODARD, C. Jason, WEST, Joel
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2011
• الموضوعات: Computer Sciences; Strategic Management Policy; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/3144; https://ink.library.smu.edu.sg/context/sis_research/article/4144/viewcontent/WoodardWest2011_WP.pdf

Prior research on technology standardization has focused on two common patterns: processes in which product developers and other stakeholders cooperate to achieve a consensus outcome, and “standards wars” in which competing technologies vie for dominance in the market. This study examines Microsoft&...