Strategic Responses to Standardization: Embrace, Extend or Extinguish?
Prior research on technology standardization has focused on two common patterns: processes in which product developers and other stakeholders cooperate to achieve a consensus outcome, and “standards wars” in which competing technologies vie for dominance in the market. This study examines Microsoft&...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3144 https://ink.library.smu.edu.sg/context/sis_research/article/4144/viewcontent/WoodardWest2011_WP.pdf |
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| Institution: | Singapore Management University |
| Language: | English |