The effect of culture on paying and playing free-to-play mobile games: A comparative study between China and the USA
In this dissertation, the effect of culture on consumers’ desire to pay for and play free-to-play (F2P) mobile games was examined. Culture can be defined as the “collective programming of the mind that distinguishes the members of one group of categories of people from others” (Hofstede, 2011). The...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/618 https://ink.library.smu.edu.sg/context/etd_coll/article/1616/viewcontent/DBA_Dissertation_GBPA__AY2017__DBA__Erik_Eugene_Ford.pdf |
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| Institution: | Singapore Management University |
| Language: | English |