Technology timing and pricing in the presence of an installed base: A study on the industrial organization of information goods industries

• Main Author: QIU-HONG WANG
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Computer Sciences; Library and Information Science; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/3286
• Institution: Singapore Management University

This study addresses a vendor's strategies to tackle its own installed base when selling a newly improved product. In particular, we investigate the optimal combinations of timing, pricing and product line strategies that the vendor can employ for selling its newly improved product in the prese...