Digital rights strategies in a virtual world marketplace

This paper adopts the Heckman two-step model to analyze the impact of copyright strategy on sales performance of digital product, using the panel data comes from online virtual goods transaction website Xstreet.com. The results show that (1) significant relationship exists between sales performance...

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Bibliographic Details
Main Authors: HU, Yuanrong, FAN, Si, QIU-HONG WANG
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
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Online Access:https://ink.library.smu.edu.sg/sis_research/3298
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Institution: Singapore Management University
Language: English