An Economic Analysis of Consumer Learning for Online Entertainment Shopping
Entertainment shopping supported by pay-to-bid auction is an emerging online business model in recent years. Consumers expect both entertainment value and monetary return from their participation in entertainment shopping. We propose a dynamic structural model to study consumers’ online shopping beh...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3429 https://ink.library.smu.edu.sg/context/sis_research/article/4430/viewcontent/EconomicAnalysisOfConsumerLearning.pdf |
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| Institution: | Singapore Management University |
| Language: | English |