Impact of Multimedia in Sina Weibo: Popularity and Life Span

• Main Authors: ZHAO, Xun, ZHU, Feida, QIAN, Weining, ZHOU, Aoying
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Longe life span; Microblog; Mobile social network; Multimedia content; Social network service; User popularity; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/3483; https://ink.library.smu.edu.sg/context/sis_research/article/4484/viewcontent/C33___Impact_of_Multimedia_in_Sina_Weibo_Popularity_and_Life_Span__SWWS2012_.pdf
• Institution: Singapore Management University

Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This work provides statistical analysis on how multimedia contents...