Flirting with a flourish
Sophistication is a French invention. The French are masters when it comes to nurturing, and more importantly, selling sophistication. Think of some expensive (and therefore classy) brands. Chances are that more than half of the ones that spring to mind would be French. And the other half would be d...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3509 https://ink.library.smu.edu.sg/context/sis_research/article/4510/viewcontent/flirting_with_a_flourish.pdf |
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| Institution: | Singapore Management University |
| Language: | English |