Spiteful, one-off, and kind: Predicting customer feedback behavior on Twitter
Social media provides a convenient way for customers to express their feedback to companies. Identifying different types of customers based on their feedback behavior can help companies to maintain their customers. In this paper, we use a machine learning approach to predict a customer’s feedback be...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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Online Access: | https://ink.library.smu.edu.sg/sis_research/3614 https://ink.library.smu.edu.sg/context/sis_research/article/4615/viewcontent/2._Nov02___Spiteful_One_Off_and_Kind_Predicting_Customer_Feedback_Behavior_on_Twitter__SocInfo2016_.pdf |
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Institution: | Singapore Management University |
Language: | English |