Spiteful, one-off, and kind: Predicting customer feedback behavior on Twitter

Social media provides a convenient way for customers to express their feedback to companies. Identifying different types of customers based on their feedback behavior can help companies to maintain their customers. In this paper, we use a machine learning approach to predict a customer’s feedback be...

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Bibliographic Details
Main Authors: SULISTYA, Agus, SHARMA, Abhishek, David LO
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/3614
https://ink.library.smu.edu.sg/context/sis_research/article/4615/viewcontent/2._Nov02___Spiteful_One_Off_and_Kind_Predicting_Customer_Feedback_Behavior_on_Twitter__SocInfo2016_.pdf
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Institution: Singapore Management University
Language: English