Socio-physical analytics: Challenges & opportunities

• Main Authors: MISRA, Archan, JAYARAJAH, Kasthuri, NAYAK, Shriguru, PRASETYO, Philips Kokoh, Ee-peng LIM
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Information fusion; Mobile sensing; Social media analytics; Databases and Information Systems; Social Media; Software Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/3637; https://ink.library.smu.edu.sg/context/sis_research/article/4639/viewcontent/socio_physical_analytics.pdf
• Institution: Singapore Management University

In this paper, we argue for expanded research into an area called Socio-Physical Analytics, that focuses on combining the behavioral insight gained from mobile-sensing based monitoring of physical behavior with the inter-personal relationships and preferences deduced from online social networks. We highlight some of the research challenges in combining these heterogeneous data sources and then describe some examples of our ongoing work (based on real-world data being collected at SMU) that illustrate two aspects of socio-physical analytics: (a) how additional demographic and online analytics based attributes can potentially provide better insights into the preferences and behaviors of individuals or groups (in terms of movement prediction and understanding of physical vs. online interactions), and (b) how online and physical interactions can help us discover latent characteristics of physical spaces and entities.