Systems and methods for transaction account offerings

• Main Authors: ALLEN, Clinton, DiGregorio, Michael, ERIKSON, Glade, GULATI, Deepinder, JACOB, Jacob Plammoottil, KHOSLA, Sanjiv, CHOKSHI, Seema
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/3776; https://ink.library.smu.edu.sg/context/sis_research/article/4778/viewcontent/US20120010994.pdf
• Institution: Singapore Management University

A method for receiving a user input for providing offerings is disclosed. Fields may be populated for creating a database query for matching a selection of offerings to a population of customers. Data may be received from the database, in response to interactively building the query and/or executing the query. Multiple rank ordered results may be produced for comparison, wherein the producing uses preprogrammed analytics, data from the database and user input, and wherein the results include customer lists linked to a distinct offering and a preferred delivery channel of the offering to a customer. A transaction account may be offered through the preferred delivery channel from the rank ordered transaction account results to the customer. The response from the customer to the offering may be tracked, wherein the preprogrammed analytics are adjusted for use in subsequent offerings based upon the response tracking results.