Processing long queries against short text: Top-k advertisement matching in news stream applications

Many real applications in real-time news stream advertising call for efficient processing of long queriesagainst short text. In such applications, dynamic news feeds are regarded as queries to match against anadvertisement (ad) database for retrieving the k most relevant ads. The existing approaches...

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Bibliographic Details
Main Authors: ZHANG, Dongxiang, LI, Yuchen, FAN, Ju, GAO, Lianli, SHEN, Fumin, SHEN, Heng Tao
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
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Online Access:https://ink.library.smu.edu.sg/sis_research/3995
https://ink.library.smu.edu.sg/context/sis_research/article/4997/viewcontent/a28_zhang__1_.pdf
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Institution: Singapore Management University
Language: English