CryptoCurrency mining on mobile as an alternative monetization approach
Can cryptocurrency mining (crypto-mining) be a practical ad-free monetization approach for mobile app developers? We conducted a lab experiment and a user study with 228 real Android users to investigate different aspects of mobile crypto-mining. In particular, we show that mobile devices have compu...
Saved in:
Main Authors: | , , , |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/4324 https://ink.library.smu.edu.sg/context/sis_research/article/5327/viewcontent/p51_huynh_1_.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Summary: | Can cryptocurrency mining (crypto-mining) be a practical ad-free monetization approach for mobile app developers? We conducted a lab experiment and a user study with 228 real Android users to investigate different aspects of mobile crypto-mining. In particular, we show that mobile devices have computational resources to spare and that these can be utilized for crypto-mining with minimal impact on the mobile user experience. We also examined the profitability of mobile crypto-mining and its stability as compared to mobile advertising. In many cases, the profit of mining can exceed mobile advertising's. Most importantly, our study shows that the majority (72%) of the participants are willing to allow crypto-mining as means to replace ads to trade-off for benefits such as a better user experience. |
---|