Maximizing multifaceted network influence

• Main Authors: LI, Yuchen, FAN, Ju, OVCHINNIKOV, George V., KARRAS, Panagiotis
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Algorithm; Graph; Social influence; Social network; Databases and Information Systems; OS and Networks; Social Media; Theory and Algorithms
• Online Access: https://ink.library.smu.edu.sg/sis_research/4414; https://ink.library.smu.edu.sg/context/sis_research/article/5417/viewcontent/mmni.pdf
• Institution: Singapore Management University

An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has...