Differentiating knowledge processes in organisational learning: A case of ‘two solitudes’
The fields of organizational behaviour (OB)/strategy and marketing have taken different paths over the past two decades to understanding organisational learning. OB/strategy has been pre-occupied with theory development and case study illustrations, whereas marketing research has taken a highly quan...
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Main Authors: | , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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Online Access: | https://ink.library.smu.edu.sg/sis_research/5381 https://ink.library.smu.edu.sg/context/sis_research/article/6385/viewcontent/1930_MCSHANESTEVEN_225.PDF |
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Institution: | Singapore Management University |
Language: | English |