More of a receiver than a giver: Why do people unfollow in Twitter?
We propose a logistic regression model taking into ac- count two analytically different sets of factors–structure and action. The factors include individual, dyadic, and triadic properties between ego and alter whose tie breakup is under consideration. From the fitted model using a large-scale data,...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6098 https://ink.library.smu.edu.sg/context/sis_research/article/7101/viewcontent/2012_icwsm_poster.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | We propose a logistic regression model taking into ac- count two analytically different sets of factors–structure and action. The factors include individual, dyadic, and triadic properties between ego and alter whose tie breakup is under consideration. From the fitted model using a large-scale data, we discover 5 structural and 7 actional variables to have significant explanatory power for unfollow. One unique finding from our quantitative analysis is that people appreciate receiving acknowl- edgements from others even in virtually unilateral com- munication relationships and are less likely to unfollow them: people are more of a receiver than a giver. |
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