Investigating intelligent agents in a 3D virtual world

• Main Authors: KANG, Yilin, NAH, Fiona Fui-Hoon, TAN, Ah-hwee
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Intelligent agents; Media naturalness theory; Virtual world; Web 3.0; Artificial Intelligence and Robotics; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/6274; https://ink.library.smu.edu.sg/context/sis_research/article/7277/viewcontent/Case_Study_ICIS_2012.pdf
• Institution: Singapore Management University

Web 3.0 involves "intelligent" web applications that utilize natural language processing, machine-based learning and reasoning, and intelligent techniques to analyze and understand user behavior. In this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. Using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as nonplayer characters in the virtual world. Through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.