AmpSum: adaptive multiple-product summarization towards improving recommendation captions

• Main Authors: TRUONG, Quoc Tuan, LAUW, Hady Wirawan, YUAN, Changhe, LI, Jin, CHAN, Jim, PANTEL, Soo-Min, LAUW, Hady W.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Multiple-Product Summarization; Product Summarization; Recommendation Captions; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/7662; https://ink.library.smu.edu.sg/context/sis_research/article/8665/viewcontent/webconf22.pdf
• Institution: Singapore Management University

In e-commerce websites, multiple related product recommendations are usually organized into “widgets”, each given a name, as a recommendation caption, to describe the products within. These recommendation captions are usually manually crafted and generic in nature, making it difficult to attach meaningful and informative names at scale. As a result, the captions are inadequate in helping customers to better understand the connection between the multiple recommendations and make faster product discovery.We propose an Adaptive Multiple-Product Summarization framework (AmpSum) that automatically and adaptively generates widget captions based on different recommended products. The multiplicity of products to be summarized in a widget caption is particularly novel. The lack of well-developed labels motivates us to design a weakly supervised learning approach with distant supervision to bootstrap the model learning from pseudo labels, and then fine-tune the model with a small amount of manual labels. To validate the efficacy of this method, we conduct extensive experiments on several product categories of Amazon data. The results demonstrate that our proposed framework consistently outperforms state-of-the-art baselines over 9.47-29.14% on ROUGE and 27.31% on METEOR. With case studies, we illustrate how AmpSum could adaptively generate summarization based on different product recommendations.