Mining competitively-priced bundle configurations

• المؤلفون الرئيسيون: YOUNG, Ezekiel Ong, LAUW, Hady W.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: Economics; Heuristic algorithms; preference data; Databases and Information Systems; Numerical Analysis and Scientific Computing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/7774; https://ink.library.smu.edu.sg/context/sis_research/article/8777/viewcontent/bigdata22b.pdf
• المؤسسة: Singapore Management University

We examine the bundle configuration problem in the presence of competition. Given a competitor's bundle configuration and pricing, we determine what to bundle together, and at what prices, to maximize the target firm's revenue. We highlight the difficulty in pricing bundles and propose a s...