Towards a design space for storytelling on the fashion technology runway

• Main Authors: PRATTE, Sydney, TANG, Anthony, HOOVER, Shannon, HOOVER, Maria Elena, LAPRARIE, Matt, LAROSE, Catherine, OEHLBERG, Lora
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Design space; social sustainability; awareness; efashion; fashion technology; fashion; fashion activism; runway; MakeFashion; storytelling; Fashion Business; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/7967; https://ink.library.smu.edu.sg/context/sis_research/article/8970/viewcontent/3569009.3573899.pdf
• Institution: Singapore Management University

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion-tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty-eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact-level, (2) the viewer-level, and (3) the context-level. The design space addresses how designers show their story through fashion-tech garments and how audience members see and know those messages. Our work contributes a list of considerations that fashion-tech designers must address early in their design process to effectively convey their story during a runway show presentation.