More Kawaii than a real-person live streamer: Understanding how the Otaku Community engages with and perceives virtual YouTubers

More Kawaii than a real-person live streamer: Understanding how the Otaku Community engages with and perceives virtual YouTubers

Live streaming has become increasingly popular, with most streamers presenting their real-life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are voiced by humans, are emerging as live streamers and attracting a growing viewership in East Asia. Although prior researc...

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Bibliographic Details
Main Authors: LU, Zhicong, SHEN, Chenxinran, LI, Jiannan, SHEN, Hong, WIGDOR, Daniel
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
virtual idols
live streaming
social media
user engagement
virtual YouTuber
Graphics and Human Computer Interfaces
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/8059
https://ink.library.smu.edu.sg/context/sis_research/article/9062/viewcontent/3411764.3445660.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/8059
https://ink.library.smu.edu.sg/context/sis_research/article/9062/viewcontent/3411764.3445660.pdf

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