Last digit tendency: Lucky number and psychological rounding in mobile transactions

Last digit tendency: Lucky number and psychological rounding in mobile transactions

The distribution of digits in numbers obtained from different sources reveals interesting patterns. The well-known Benford’s law states that the first digits in many real-life numerical data sets have an asymmetric, logarithmic distribution in which small digits are more common; this asymmetry dimin...

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Bibliographic Details
Main Authors: WANG, Hai, LU, Tian, ZHANG, Yingjie, WU, Yue, SUN, Yiheng, DONG, Jingran, HUANG, Wen
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
last digit
lucky number
psychological rounding
mobile transaction
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/8539
https://ink.library.smu.edu.sg/context/sis_research/article/9542/viewcontent/1_s2.0_S2667325823003503_main__1_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/8539
https://ink.library.smu.edu.sg/context/sis_research/article/9542/viewcontent/1_s2.0_S2667325823003503_main__1_.pdf

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