The Pivotal Role of Users' Need for Cognition in Personalization

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Bibliographic Details
Main Authors: HO, Susanna, PAN, Gary Shan Chi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Online Access:https://ink.library.smu.edu.sg/soa_research/647
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Institution: Singapore Management University
Language: English
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