Enhancing SMEs’ data analytics capability through university tie-ups

• Main Authors: PAN, Gary, SEOW, Poh Sun, LEE, Benjamin Huan Zhou
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Categorical Data Analysis; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/soa_research/1781; https://ink.library.smu.edu.sg/context/soa_research/article/2808/viewcontent/Enhancing_SMEs__data_analytics_capability_through_university_tie_ups.pdf
• Institution: Singapore Management University

Harnessing the power of data analytics, SMEs can now generate visualisations of the company's historical data to date, and predictions for the future - something which is nearly impossible before the era of big data.