Persuasive Advertising and Market Competition
Studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Model of persuasive advertising; Simultaneous, non-commitment choice of prices and advertising; Commitment equilibrium; Symmetric and asymmetric cases.
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1992
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| Online Access: | https://ink.library.smu.edu.sg/soe_research/330 |
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sg-smu-ink.soe_research-13292010-09-23T05:48:03Z Persuasive Advertising and Market Competition LEUNG, Hing-Man KOH, Winston T. H. Studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Model of persuasive advertising; Simultaneous, non-commitment choice of prices and advertising; Commitment equilibrium; Symmetric and asymmetric cases. 1992-01-01T08:00:00Z text https://ink.library.smu.edu.sg/soe_research/330 Research Collection School Of Economics eng Institutional Knowledge at Singapore Management University Economics |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics LEUNG, Hing-Man KOH, Winston T. H. Persuasive Advertising and Market Competition |
| description |
Studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Model of persuasive advertising; Simultaneous, non-commitment choice of prices and advertising; Commitment equilibrium; Symmetric and asymmetric cases. |
| format |
text |
| author |
LEUNG, Hing-Man KOH, Winston T. H. |
| author_facet |
LEUNG, Hing-Man KOH, Winston T. H. |
| author_sort |
LEUNG, Hing-Man |
| title |
Persuasive Advertising and Market Competition |
| title_short |
Persuasive Advertising and Market Competition |
| title_full |
Persuasive Advertising and Market Competition |
| title_fullStr |
Persuasive Advertising and Market Competition |
| title_full_unstemmed |
Persuasive Advertising and Market Competition |
| title_sort |
persuasive advertising and market competition |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1992 |
| url |
https://ink.library.smu.edu.sg/soe_research/330 |
| _version_ |
1770569117404758016 |