Persuasive Advertising

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Main Authors: Leung, Hing-Man, Koh, Winston T. H.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1993
Subjects:
Online Access:https://ink.library.smu.edu.sg/soe_research/750
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Institution: Singapore Management University
Language: English
id sg-smu-ink.soe_research-1749
record_format dspace
spelling sg-smu-ink.soe_research-17492010-09-23T05:48:03Z Persuasive Advertising Leung, Hing-Man Koh, Winston T. H. 1993-06-01T07:00:00Z text https://ink.library.smu.edu.sg/soe_research/750 Research Collection School Of Economics eng Institutional Knowledge at Singapore Management University Economics
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Economics
spellingShingle Economics
Leung, Hing-Man
Koh, Winston T. H.
Persuasive Advertising
format text
author Leung, Hing-Man
Koh, Winston T. H.
author_facet Leung, Hing-Man
Koh, Winston T. H.
author_sort Leung, Hing-Man
title Persuasive Advertising
title_short Persuasive Advertising
title_full Persuasive Advertising
title_fullStr Persuasive Advertising
title_full_unstemmed Persuasive Advertising
title_sort persuasive advertising
publisher Institutional Knowledge at Singapore Management University
publishDate 1993
url https://ink.library.smu.edu.sg/soe_research/750
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