Some Patterns of Market Shares of Brands within and across Product Categories
This paper: (i) reports an empirical regularity in the market shares of brands; (ii) presents a theoretical framework for understanding the observed regularity; (iii) adduces additional empirical consequences of the framework, which are some counterintuitive relationships among market shares of bran...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soe_research/847 https://ink.library.smu.edu.sg/context/soe_research/article/1846/viewcontent/marketshares.pdf |
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| Institution: | Singapore Management University |
| Language: | English |