Does Market Competition Lead to Customization?

Does Market Competition Lead to Customization?

This paper proposes a theory of competition and customization. When firms allocate their production to both custom-made and standardized products, the fraction of sales from the former will increase in the face of increased competition. Recent surveys conducted by the World Bank on Chinese firms pro...

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Bibliographic Details
Main Authors: HSU, Wen-Tai, LU, Yi, NG, Travis
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Customization
Competition
Manufacturing
Spatial competition
Behavioral Economics
Economics
Online Access:https://ink.library.smu.edu.sg/soe_research/1639
https://ink.library.smu.edu.sg/context/soe_research/article/2638/viewcontent/MarketCompetitionLeadtoCustomization_11mar2014.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/soe_research/1639
https://ink.library.smu.edu.sg/context/soe_research/article/2638/viewcontent/MarketCompetitionLeadtoCustomization_11mar2014.pdf

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