A study of price evolution in online toy market

• Main Authors: YANG, Zhenlin, GAN, Lydia L, TANG, Fang-Fang
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: E-commerce; online pricing strategies; online toy market; price dispersion; pricing trends; Econometrics; Marketing
• Online Access: https://ink.library.smu.edu.sg/soe_research/2042; https://ink.library.smu.edu.sg/context/soe_research/article/3041/viewcontent/economics_2010_28.pdf
• Institution: Singapore Management University

We study and contrast pricing and price evolution of online only (Dotcom) and online branch of multi-channel retailers (OBMCRs) based on two panel data sets collected from online toy markets. Panel data regression analyses reveal several interesting empirical results: over time, OBMCRs and Dotcoms c...