Associationistic luce rule
We develop an extension of Luce’s random choice model that incorporates a role forthe association of alternatives. Each alternative is characterized by a salience value, aLuce value, and its associated alternatives. The salience value captures the alternative’sability to attract the decision maker’s...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soe_research/2305 https://ink.library.smu.edu.sg/context/soe_research/article/3304/viewcontent/SSRN_id2770773.pdf |
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| Institution: | Singapore Management University |
| Language: | English |