Trademark Assignment "with Goodwill": A Concept whose time has gone

Historically, starting from the premise that trademark protection is about consumer welfare, trademark law has required trademarks to be assigned with the goodwill of the business to which they refer, to deter assignees from changing the quality of the marked products. Yet, ever since its adoption,...

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Bibliographic Details
Main Author: CALBOLI, Irene
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
Law
Online Access:https://ink.library.smu.edu.sg/sol_research/1600
https://ink.library.smu.edu.sg/context/sol_research/article/3552/viewcontent/2._LR_FLA_Trademark_Assignment.pdf
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Institution: Singapore Management University
Language: English