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The Story of Luxury Products and the (Broken) Promise of Superior Product Quality in a World of Prestige for the Masses

This chapter examines the legal protection of luxury trademarks. These marks are often protected not only against trademark infringement, but also against trademark dilution because they are considered to be famous marks. More specifically, the chapter addresses the relationship between this protect...

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主要作者: CALBOLI, Irene
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2015
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在線閱讀:https://ink.library.smu.edu.sg/sol_research/1603
https://search.library.smu.edu.sg/discovery/fulldisplay?docid=alma99113261002601&context=L&vid=65SMU_INST:SMU_NUI&lang=en&search_scope=Everything&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,The%20Luxury%20Economy%20and%20Intellectual%20Property:%20Critical%20Reflections&offset=0
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機構: Singapore Management University
語言: English